What is a digital marketing KPI?
5 Essential Digital Marketing KPIs To Track Campaign,
Digital Marketing KPIs, Digital marketing KPIs are measurable metrics that a marketing team utilizes to determine whether or not they are meeting their goals. KPIs are laser-focused on a target or aim, so increasing income or website referral traffic, and explain the goals and activities to achieve it.
Digital marketing KPIs can be high-level and focused on how they will affect overall business performance, or low-level and focused on how they will impact the department.
Marketing teams utilize digital marketing metricsto measure and track the efficacy of campaigns. Marketing teams advertise their product or service offering using a number of platforms and technology, and monitoring the results may be time-consuming and challenging.. Digital Marketing KPIs.
When digital marketing teams create specific marketing KPIs, and follow them on a dashboard, defining targets and KPIs, and analyzing success against those values becomes much easier.
5 top Digital Marketing KPIs
1. Social Media Tracking
2. SEO Optimization
3. Website & Traffic KPIs
4. Lead Generation
5. Paid Advertising
1-Social Media Tracking
The technique of monitoring a brand’s online dialogues is known as social media tracking. Social analytics solutions allow you to listen to what people are saying about businesses on various social media. These technologies monitor social media, news, blogs, and other forms of media.
Leads and conversions from social media
Traffic from social media
Managed audience size
Conversion rate
Engagement rate
Social media ROI
Mentions
2-SEO (Search engine optimization)
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct tra or paid traffic.
Traffic from organic search
Inbound links to a website
Conversions from organic search
New leads from organic search
Page authority
Keywords in the top 10 SERP
Google PageRank
Conversion rate per keyword
Rank increase of target keywords
Conversion rate per keyword
Number of unique keywords that drive traffic
The volume of traffic from video content
3-Website & Traffic KPI
Data linked to consumer behavior patterns, ad SEO, and the health of an e-commerce website are shown and highlighted. ⦁ Visits per channel
Website conversion rate
Average time on page
Pages per visit
Click-through rate (CTR) on web pages
The conversion rate for call-to-action content
4-Lead generation
In marketing, lead generation is the commencement of customer interest or inquiry into a company’s products or services. A lead is a customer’s contact and, in certain situations, demographic information about who is interested in a specific product or service.
Qualified leads per month
Monthly new leads/prospects
Cost per conversion
Cost-per-lead generated
Average time of conversion
Attrition rate
Retention rate
Net promoter score
5-Paid Advertising
Paid advertising is a digital marketing technique in which firms compete to display advertisements to internet users. The firm willing to spend the most money gets its ad displayed, and they are charged for each click on its ad.
Cost per acquisition (CPA) & cost per conversion
The click-through rate on PPC advertising
Leads & conversions from paid advertising
