Marketing Trends You Should Implement This Year To Drive Growth and Improve Sales,
Marketing automation has swiftly become a vital tool inside enterprises’ tech stacks, especially small and medium-sized businesses (SMBs) Marketing Trends, to build sales funnels, improve customer service, and generate revenue. In fact, according to a 2022 Act!
customer relationship management study, SMB owners reported that implementing marketing software and another innovative tech, such as CRM, resulted in increased sales and business productivity, customer satisfaction and retention, marketing outreach, and company growth and revenue. It is no surprise that the global marketing automation market has achieved new highs in 2022 ($5.2 billion), according to Markets and Markets.
The capacity to simplify and automate multiple marketing initiatives, such as email marketing, content marketing, and SEO Marketing Trends, helped SMB owners to remain competitive in the face of unprecedented hurdles such as worldwide shutdowns, depleted employment markets, and continued inflation.
As a result, 2023 is the year for SMB owners to further embrace marketing automation, learning to better optimize their technology, and business processes to not only remain competitive but to stand out in Marketing Trends and surpass the competition.
5 Marketing Trends You Should Implement To Drive Growth and Improve Sales,
These are five marketing automation ideas for SMEs to embrace in 2023 to make a big impression.
1. Social media will become a customer service tool.
Using social media as a customer care tool is a relatively new idea, but it is swiftly gaining traction. So much so that more than a quarter of marketers utilize direct messaging (DMs) to provide customer assistance, and 15% want to try it for the first time in 2023.
It’s no accident that this trend is occurring at a time when several social media sites, like Instagram and Facebook, are increasing their e-commerce capabilities Marketing Trends. As a result, offering customer service on these platforms will become even more critical.
It’s also worth mentioning that customers, particularly Millennials and Gen Z, like to connect with companies via DMs Marketing Trends. According to HubSpot’s 2022 Consumer Trends Study, 20% of Gen Zers and almost 25% of Millennials have the last three months, you have contacted a brand on social media for customer assistance.
2. Influencer marketing will evolve into a common marketing tactic.
Influencer marketing gained traction in 2022, and we expect this trend to continue in 2023. Why? 89% of marketers presently use the influencer marketing plan to expand or maintain their investment in the coming year.
Furthermore, 17% of marketers want to invest in it for the first time next year.
When marketers cooperate with industry thought leaders and influencers, Marketing Trends may increase brand exposure and earn followers from the influencer’s audience.
Can’t afford to employ a superstar with millions of followers? That’s OK Marketing Trends. Micro-influencers are used by more than 56% of companies that spend on influencer marketing.
Micro-influencers are social media advocates with a tiny following (typically, thousands to tens of thousands of followers). Despite having fewer followers, their posts frequently have a greater impact due to their higher degree of involvement.
These influencers, too, have discovered a niche in their business, which is why they’ve begun to play a larger part in converting leads, interacting with audiences, and increasing brand recognition.
Because micro-influencers are still considered “ordinary” individuals (unlike hard-to-reach celebrities), their followers are more inclined to believe their thoughts and suggestions.
For example, Rosie, also known as The Londoner, is a prominent travel and lifestyle influencer with over 330k passionate followers that connect and engage with her postings. The image of a profile post below demonstrates this.
3. More businesses will leverage SEO to concur search traffic.
As marketers, we must make our websites and content as discoverable as possible, particularly on Google, to generate both long-term and short-term visitor returns. While SEO is not a new concept, its tactics are becoming more integrated into current marketing strategies.
SEO ranks third in terms of the trend marketers will invest the most money in for 2023, trailing only short-form video and influencer marketing Marketing Trends. Furthermore, 88% of marketers with an SEO strategy plan to raise or maintain their spending in 2023, a little rise from the previous year (84%).
As interest and demand for SEO tactics grow, so do all search optimization prospects. As Google algorithms have changed, SEO has become much more than simply cranking out basic content that answers simple search queries. Brands are now investing in SEO consultants that can assist them with anything from search insights reports to multimedia optimization.
4. More companies will prioritize social responsibility.
89% of marketers who develop social responsibility content want to raise or maintain their spending in 2023, nearly doubling from the previous year.
The trend is clear: the modern consumer values social responsibility, ethics, and openness.
For example, 50% of Generation Z and 40% of Millennials want businesses to take a stand on social issues such as racial justice, LGBTQ+ rights, gender inequity, and climate change.
Companies’ purchasing decisions are strongly influenced when they advocate for these causes.
Hal Gregersen Marketing Trends, Senior Professor in Leadership and Innovation, offers his thoughts on the subject:
“I believe there is a perfect storm of potential for enhancing D&I [diversity and inclusion] in enterprises right now,”
Gregersen adds. “The epidemic upended old methods of conducting business and functioning, and today, obstacles to the concept of change are melting.”
With this in mind, businesses have begun to shift their social media strategy to emphasize more inclusive activities, promotions, and products, as well as causes or missions they support. Although this may not instantly sell items, demonstrating a sense of social responsibility is both smart and successful.
5. Blogging isn’t going anywhere.
Blogging has been a popular marketing approach since corporations began to develop their websites. Yet, the fact that this strategy is old does not imply that it is obsolete. In truth, blogging has been utilized for so long simply because it works. So much so that one in every three marketers makes use of their blog or website.
Furthermore, our study found that most customers read blogs numerous times each week and have purchased anything from a brand after reading the company’s blog.
Apart from enabling customer interaction and maybe conversion, blogs can give a significant important benefit to your website or online pages: search discoverability.
Finally, sites with comprehensive blogs have greater search potential and may apply SEO methods far more easily than those without.
Think about it this way. If a prospective client wants to hire a virtual accountant and your firm’s website has a blog post that highlights tax tips or strategies your accountants use, this person may find your post or website via Google search, read your post and explore your website, and then decide to contact you for a consultation or accounting assistance.
If you haven’t considered starting a blog yet but are fascinated by this data, check out these tools to help you develop your strategy.
Marketing Trends You Should Implement This Year To Drive Growth and Improve Sales,
